Responsibilities:
- Strategic Planning: Develop and implement a comprehensive marketing and engagement strategy, including identifying key opportunities for audience growth.
- Community Building: Lead efforts to build and nurture a strong, engaged community around our products through social media, forums, and other digital marketing channels.
- Partnership Marketing: Work with growth team to support strategic partnerships in marketing efforts.
- Content Creation: Oversee the creation of engaging and informative content tailored to the web3 audience, including blog posts, videos/audio, and social.
- Event Support: Work with event team to drive audience to hackathons, meetups, and online activations, to increase brand visibility and community engagement.
- Market Research: Conduct ongoing market research to stay ahead of industry trends, competitor activities, and emerging technologies in web3.
- Analytics and Reporting: Monitor, analyze, and report on the performance of ecosystem marketing initiatives to ensure alignment with business objectives.
Requirements:
- Bachelor's degree in Marketing, Business, or a related field. A Master's degree is a plus.
- 6+ years proven experience in business development at a tech company, with at least 2 years experience in Web3, blockchain, or cryptocurrency industry.
- Strong understanding of web3 including decentralized finance, social, and the wallets space.
- Excellent communication and interpersonal skills, with the ability to engage effectively with various stakeholders.
- Experience in developing and executing marketing strategies, with a track record of driving growth and engagement.
- Creative thinker with the ability to identify opportunities for innovation within the web3 space.
- Proficiency in digital marketing tools and platforms, analytics, and social media management.
- Content creation and storytelling.
- Analytical and data-driven decision making.
- Adaptability and ability to thrive in a fast-paced environment.
Good to consider:
- This role may require occasional travel to attend industry events, meet with partners, and engage with the community in person.
- Flexible working hours to accommodate different time zones and deadlines.
- Relocation package might be offered with the potential to move to either London or New York.